By Eman Hamed
BakeLand Egypt, a subsidiary of RMC Group, is introducing the first locally produced alternative to imported bakery ingredients during its participation in Food Africa 2025. The launch coincides with an unprecedented export expansion into six new markets this year, including Germany, Italy, the United States, Thailand, and Pakistan, alongside newly signed export agreements for Paraguay set to begin next year.
Imam Abou Zeid, Commercial Director of BakeLand Egypt, said the company is unveiling a new product developed to global standards used by major international bakery manufacturers—marking a strategic step toward deepening local industry and strengthening the competitiveness of Egyptian products abroad.
He noted that entering new markets reflects the strength of Egyptian manufacturing and its ability to meet stringent global quality requirements. Expansion into East Asia—particularly Thailand and Pakistan—represents a significant breakthrough in a nontraditional, highly competitive market.
Exports Reach 30 Countries with 30% Growth in 2025
According to Abou Zeid, BakeLand currently exports around 30% of its total output to nearly 30 countries worldwide, including Saudi Arabia, the UAE, Kuwait, Yemen, Iraq, Jordan, Sudan, Libya, Morocco, Kenya, Uganda, and the United Kingdom. The company recorded 30% growth in exports this year.
He also revealed that the company is constructing a new 10,000-square-meter facility that will increase production capacity fivefold once completed, supporting expansion plans and meeting rising international demand.
In the retail segment, Abou Zeid noted that since 2018, the company has offered products to both local and global consumers through its network of distributors in markets such as Jordan, Saudi Arabia, Libya, Yemen, and Kuwait. Its retail portfolio includes waffles, pancakes, brownies, whipping cream, sponge cake mixes, vanilla, donuts, muffins, éclairs, cookies, basbousa, and balah el-sham, sold across 123 local and international supermarkets. All products hold ISO, HACCP, OHSAS, HALAL, and FSSC certifications.
BakeLand Egypt: From Importing to Local Manufacturing
Abou Zeid explained that BakeLand belongs to RMC Group, which began operations in 1975 by importing Zeelandia products from the Netherlands before establishing its first local industrial entity in 1986.
Local production began in 1988, followed by the establishment of BakeLand Egypt in 2004 to serve export markets. Both entities were fully merged under RMC in 2018.
This evolution enabled the group to expand its production footprint from a 600-square-meter facility to 4,500 square meters, grow its workforce from 15 to 210 employees, expand its product portfolio from 15 to 400 SKUs, and increase its client base from 15 to more than 2,000 customers.
Diverse Portfolio and Global Quality Certifications
BakeLand offers a wide range of specialized products, including whipping cream blends, creams, cake mixes, donut mixes, glazes, fondant, ice-cream bases, marzipan, bread improvers, malt-based ingredients, and industrial bakery blends. The company also provides advanced solutions for soft baking and general improvers.
Partnerships with Leading Global Brands
BakeLand and RMC collaborate with major international partners, including:
Cinnabon, Krispy Kreme, Dunkin Donuts, Cold Stone, Baskin Robbins, Häagen-Dazs, Auntie Anne’s, as well as Marriott, Ritz-Carlton, Four Seasons, Sheraton, Mövenpick, and Hyatt hotels. Their client portfolio also includes food companies Nestlé, Kellogg’s, Rich Bake, Domty, hypermarket chains Carrefour and Metro, and airlines such as EgyptAir and Saudia.
Driving a Modern, Globally Competitive Food Industry
Abou Zeid concluded that BakeLand and RMC represent a modern model of Egypt’s food manufacturing sector—one built on quality, innovation, and international expansion. The company remains committed to strengthening its global presence and developing advanced solutions for the bakery and confectionery industry, serving factories, bakeries, and retail consumers alike.
