Misr Italia Properties Partners with Creative Summit for the Second Year to Boost the Creative Economy

By Eman Hamed 

Creative Summit (C—S), the largest platform fueling the creative economy in the Middle East, has signed for the second year the partnership with Misr Italia Properties (MIP), one of Egypt’s leading real estate developers, to reinforce their collaboration for the second year in a row. Capitalizing on the great success of last year, Cairo Business Park, MIP’s flagship administrative development, becomes the strategic partner and the host of the summit’s 15th Annual Festival under the theme “Driving the Creative Economy to Lead the Way Forward”. 

The collaboration was signed by Mai Salama, Founding Partner of C—S, and Sherif Saleh, Co-CEO of Misr Italia Properties (MIP), in the presence of Neamat Khalil, Founding Partner of C—S, and Co-CEOs of MIP and its Executive Committee members. 

This partnership solidifies C—S and MIP’s commitment to empowering creatives and entrepreneurs as well as fostering innovation across different industries through transformative workshops, mentorship programs, incubations, activities, and initiatives that propel the creative landscape forward. As East Cairo’s hub for innovation and entrepreneurship, Cairo Business Park is well-positioned to host the Creative Summit’s leading creative economy gathering that aims to disrupt the scene locally and regionally. 

Mai Salama, Founding Partner of Creative Summit expressed her excitement about the partnership saying, “We are thrilled to continue our partnership with Misr Italia Properties by continuing hand in hand to grow the creative economy and host our annual summit at its flagship business complex, Cairo Business Park. Since 2014, Creative Summit has been the primary and only platform that celebrates achievements of creative economy in the MENA region, by gathering thought leaders, entrepreneurs, and innovators across various fields. By teaming up again with MIP, we aim to take forward the creative economy and inspire more young talents to thrive.” 

Sherif Saleh, Co-CEO of Misr Italia Properties (MIP) commented on the partnership saying, “At MIP, we believe in the positive impact the creative economy has on the Egyptian Economy, we also believe in empowering and enabling youth to build a better future for all of us. This comes in line with our vision and strategy for Cairo Business Park to become East Cairo’s hub for innovation and entrepreneurship. A number of integrated solutions have been deployed to help youth develop their skills and innovations while maintaining work-life balance. Continuing our partnership with Creative Summit for the second year reinforces our commitment towards fostering an environment for creatives, entrepreneurs, and young talents, being a business hub and engine for creativity in the heart of East Cairo.”

Creative Summit (C—S) started as a platform in 2014 and has grown to become a creative-based network that diffuses infotainment content to levitate creativity in Egypt and the MENA Region. Creative Summit was founded with one clear purpose in mind; inspiration, connecting creative minds across the MENA Region, bringing the best talents from all over the globe to explore cutting-edge innovations, share in-depth knowledge, and elevate our collective creativity on the most entertaining platform for the Creative Economy, through 3 Main Pillars CONNECT – ENTERTAIN – EDUCATE. 

Cairo Business Park is MIP’s flagship administrative development located in New Cairo with investments reaching EGP 6 billion. Covering an area of 78,000 m2, and consisting of 42 cutting-edge administrative buildings and including a variety of small, medium, and large offices, and boutique office buildings to cater to all business needs. The development’s architecture mixes the modern floor-to-ceiling glass and Cairo’s belle epoque era. The smart hub offers all that a business needs from retail, F&B and dining destinations, a business hotel, and much more.