By Eman Hamed
Fine Solutions, the away-from-home division of Fine Hygienic Holding (FHH), a world-leading wellness group and manufacturer of hygienic paper products and germ protection solutions, celebrates another year of achievements in the Egyptian B2B market. Through providing innovative products and specialized programs reinforcing hygiene and wellness standards, Fine Solutions successfully managed to add a variety of clients to its portfolio in Egypt. In 2021, more than 150 dining establishments and 100 healthcare institutions joined Fine Solution’s renowned programs “Fine Dine” and the “MWA Hospital Acceptance” program respectively.
Nedal Zatari, FHH’s Chief Commercial Officer elaborated: “We are proud to be the only brand that offers sterilized paper products, antiviral personal protective equipment (PPE) and long-term germ protection solutions, in addition to offering unique channel-focused programs to help our clients make the right decisions when it comes to their customers.”
Zatari added that Fine Solutions managed to overcome the economy challenges over the past two years through delivering exceptional performance that included introducing a new range of professional detergents, launching an all-natural sugar free iced Teas under the brand name “Nai”, as well as securing deals with multiple global brands in the region.
Part of Fine Solutions’ vision is to launch an educational program focused on elevating the hygiene standards in 2022. The program is guaranteed to be accessible to small and medium-sized enterprises (SMEs), especially those that operate outside Cairo and Alexandria, to help them shape an exceptional reputation and improve the lives of millions.
It is worth mentioning that Fine Solutions caters for the needs of various sectors, including the HORECA, education, healthcare and aviation industries. Fine’s MWA Hospital Acceptance program, the Fine Guard Bubble and Fine Dine are among Fine Solutions most unique programs which have been trusted by major brands and businesses in the region, including Marriott, Accor, Unilever, Johnson & Johnson, Coca Cola, Toyota, Vodafone, Armani Restaurant, Intercontinental, Hilton, Nestle Water, Sofitel and McDonald’s just to name a few.