B.TECH, Talabat Mart Team Up to Sell Consumer Electronics in 20 Minutes

By Eman Hamed

B.TECH, Egypt’s leading integrated omnichannel retailer and consumer finance platform, signed today a partnership agreement with talabat Mart, the leading local quick commerce platform in the MENA region, to enhance the customer buying experience by opening a new point of sale on the platform where customers can conveniently buy B.TECH’s consumer electronics.

The agreement was signed by Mohamed Khattab, Executive Vice President (EVP) of b_labs & Digital Commerce at B.TECH, and Mohamed Sekkina, General Manager of talabat Mart Egypt in the presence of the leadership team of both companies.

The partnership is the first of its kind between B.TECH and talabat Mart. The one-year agreement entails selling of consumer electronics by B.TECH, the largest retailer of home appliances and consumer electronics in Egypt, on the talabat Mart platform, the leading quick commerce player in the country. Through this partnership, customers will have access to a wide variety of high-quality electronic personal care products and small home appliances such as coffee machines, fans, and hair dryers, to name a few, from global brands including Braun, Fresh, and Bosch while leveraging talabat mart’s fast delivery service in 20 minutes or less.

Commenting on this agreement, Mohamed Khattab, Executive Vice President (EVP) of b_labs & Digital Commerce at B.TECH, said “Our customers are our top priority as we aspire to fulfill their evolving needs and cater to their fast pace of living. With the new partnership with talabat Mart, we are taking another major and vital step in our ambitious expansion strategy that does not only eye the opening of new stores across the country, but increasing our investment in e-commerce, expanding our digital footprint and accelerating our digital transformation efforts to best serve our customers. By joining forces with talabat Mart, we take our customer experience to the next level ensuring convivence and fast and safe delivery of products.”

Mohamed Sekkina, General Manager of talabat Mart Egypt added, “Our partnership with B.TECH represents another milestone that we are proud of in talabat Mart’s journey to provide a one-of-a-kind experience to millions of customers across Egypt, while complementing our commitment to continuously enhance our offering to meet the diverse daily needs of our customers in an ultra-continent way. We are also proud that besides incubating thousands of local businesses and helping them realize their full potential through technology, talabat Mart is also joining forces with market leaders such as B.TECH to enhance the customer experience.”

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About B.TECH

B.TECH is Egypt’s leading integrated omnichannel retailer and consumer finance platform. Founded in 1997, B.TECH boasts its leading position with a solid network of more than 152+ stores across Egypt. In addition, the company provides unique financing solutions for its customers, led by the “MiniCash” service that has significantly contributed to its #1 position in the market and unrivaled popularity among Egyptians. B.TECH has more than 6000+ employees and is Egypt’s fastest-growing consumer electronics retailer.

About talabat mart 

Talabat mart is MENA’s leading quick commerce platform, delivering hundreds of thousands of grocery items and other products to customers in nine countries throughout the region in 20 minutes or less. Tmart operates through a network of over 37 dark stores in nine Egyptian governorates, incubating thousands of local businesses to realize their full potential through technology and partnering with renowned brands and suppliers to offer the widest variety and an ultra-convenient experience. Customers enjoy year-round deals and discounts on more than 6,000 products ranging from fresh food to electronics. 

Our customers, partners, people, riders, and the communities in which we operate are at the heart of what we do. In 2022 alone, we facilitated the donation of well over 2,300,000 meals to those in need, as well as donated over €3,800,000 in donations to charity with the help of our partners and customers across the region. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.