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Mountain View’s Ground-Breaking Sales Surpasses EGP 61 billion in 2023 and Injects Investments Amounting EGP 14.5 billion in the Current Fiscal Year

By Eman Hamed

Mountain View has unveiled its 2023 achievements, a year marked by unprecedented success across all fronts, notably in sales. The company has surpassed the EGP 61 billion mark in total sales. Regionally, East Cairo boasts sales of EGP 38 billion, firmly establishing Mountain View as a dominant force in the area’s real estate landscape. Similarly, the North Coast follows closely with sales totaling EGP 14.3 billion, underscoring the company’s remarkable performance in the lucrative beachfront property sector. Additionally, West Cairo recorded sales amounting to EGP 8.7 billion.
Moreover, in its relentless pursuit of excellence, Mountain View has unveiled plans to inject EGP 14.5 billion into strategic investments in 2024. These investments will facilitate the execution of ongoing projects, such as iCity New Cairo, iCity October, MV Ras El Hikma, LVLS and ALIVA. In addition to the expansion of the company’s land portfolio, and initiation of new ventures, reaffirming Mountain View’s commitment to innovation and growth in the Egyptian market.

In reflection on this remarkable accomplishment, Eng. Amr Soliman, the Founder and Chairman of Mountain View, remarked, “The year 2023 stands as a testament to our unwavering commitment to excellence and our ability to achieve unprecedented milestones. The strategic vision embraced by our company has been instrumental in orchestrating our success across various fronts. We adeptly navigated through the economic headwinds confronting the broader Egyptian economy, particularly within the real estate sector. Hence, our significant strides this year are a culmination of a meticulously crafted strategy built upon several foundational pillars”.

He added, “These include the introduction of groundbreaking projects featuring innovative concepts that not only surpassed customer expectations but also redefined industry standards within the Egyptian real estate landscape. Looking ahead, we harbor ambitious aspirations for the New Year, underpinned by a robust investment plan totaling EGP 14.5 billion. This underscores our unwavering confidence in the Egyptian investment climate and our anticipation of yet another year marked by remarkable accomplishments and unparalleled achievements. At Mountain View, we remain steadfast in our commitment to fostering sustainable and profitable growth, as evidenced by our ambitious investment agenda for 2024”.

The company’s skyrocketing sales, reflecting the outstanding performance achieved by Mountain View in 2023 on all fronts, were significantly bolstered by the launch of several projects with unprecedented concepts in the Egyptian market, namely ALIVA in Mostakbal City. Spanning 638 acres, the company’s newest offering to the real estate market ALIVA was launched with total investments reaching EGP 140 billion. The first phase of the project achieved record sales exceeding EGP 32 billion within days of its launch, making it the project with the highest contribution to sales in 2023. In addition to its strategic location in the heart of New Cairo’s Mostakbal City, the project boasts many attractions, notably its innovative living experiences through 9 parks, in addition to The Lighthouse, the first experiential happiness destination in Egypt and the Middle East, which oversees all experiences and activities in the project based on the Science of Happiness.
“Expanding our land portfolio in 2023 played a key role in achieving remarkable sales last year, which exceeded EGP 61 billion, with projects like ALIVA, LVLS, iCity New Cairo, and iCity October being the top contributors to the sales volume achieved by the company throughout the year.” Remarked Eng. Wael Ezz, Partner & Co-CEO at Mountain View.

Moreover, Eng. Wael Lotfy, Partner & Co-CEO at Mountain View, said, “The bolster in sales is attributed to our precise understanding of customer needs and evolving trends in delivering a diverse array of concepts and novel experiences through ALIVA in Mostakbal City, along with The Lighthouse, which offers a distinctive experience aimed at inspiring customer participation in various community activities and seamlessly integrate into their urban community.”

In 2023, Mountain View also launched LVLS in Ras El Hikma, North Coast, which introduces a new concept for summer housing, featuring units elevated 40 meters above sea level and designed across 6 levels to ensure most units have sea views. Spanning over an area of 200 acres and located in kilo 179 on the North Coast, LVLS units are distinguished by the white and blue color scheme characteristic of Mountain View, along with a hotel within the project. Sales of LVLS project on the North Coast ranked second in terms of sales after ALIVA, with all units sold within 48 hours of its official launch, reaching a total sales value of EGP 16 billion.

The company’s achievements in 2023 were not limited to achieving record sales but also witnessed the launch of The Lighthouse concept for the first time in a Mountain View project in Ras El Hikma, North Coast during the summer of 2023. The Lighthouse offers a range of distinctive activities to develop skills and stimulate creativity while applying the Science of Happiness standards. The introduction of The Lighthouse aligns with Mountain View’s vision to cultivate neighborhoods centered around human-centric values, fostering an atmosphere of inspiration and creativity that transcends conventional residential settings. This concept aims to offer residents an integrated environment tailored to enhance their quality of life, providing diverse activities and programs suitable for all family members, thereby promoting a meaningful and enriching lifestyle experience, where the expansion of this concept is planned for this ambitious year.

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