In a move reflecting its commitment to building an integrated system for real estate development and project management, HTG \u2013 HomeTown Group announced the signing of five strategic cooperation protocols with specialized companies operating in interior design, landscaping, exterior fa\u00e7ade lighting, and the leasing, operation, and management of real estate projects.<\/p>\n
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The partnerships form part of the Group\u2019s strategy to enhance project quality and improve every stage of development, supporting the investment value of its real estate portfolio and strengthening its ability to meet the expectations of customers and investors.<\/p>\n
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The conference witnessed the signing of cooperation protocols with five specialized companies: The Design Avenue, which provides interior design and fit-out services for commercial projects; Studio K, specializing in interior design; Aquaplan, specializing in landscaping; Archi Light, affiliated with Three Brothers, which will implement exterior fa\u00e7ade lighting; and Namaa, which specializes in the management, operation, and leasing of real estate projects, in addition to asset management and property operations services.<\/p>\n
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The agreements align with HTG\u2019s strategy of strengthening cooperation with specialized entities across the various disciplines involved in real estate development. This approach aims to integrate design, execution, and operations, improve project efficiency, and support the creation of sustainable long-term value.<\/p>\n
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Diaa El-Din Farag: Strategic Partnerships Are Central to Developing Integrated Real Estate Projects<\/p>\n
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Speaking at the conference, Eng. Diaa El-Din Farag, Chairman of HTG \u2013 HomeTown Group, said the current phase represents an important milestone in the Group\u2019s journey toward developing a more integrated business model, built on collaboration with specialized partners that possess the expertise and technical capabilities required to deliver projects that respond to the evolving needs of the real estate market.<\/p>\n
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He added that the Group\u2019s vision extends beyond developing a diverse portfolio of real estate projects to building an integrated system that creates tangible value for customers and investors. This is achieved by focusing on the details that make a difference to the quality of the final product, from design and planning through execution and fit-out, and ultimately to management and operations.<\/p>\n
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Farag noted that selecting strategic partners reflects the importance of specialization and complementary expertise in achieving the Group\u2019s objectives. He emphasized that HTG aims to strengthen its market presence in the coming period by developing more integrated real estate products and building partnerships that support its growth and expansion plans.<\/p>\n
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Tarek Baha: HTG\u2019s Next Five Years Will Focus on Execution, Delivery, Operations, and Building Trust<\/p>\n
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For his part, Eng. Tarek Baha, CEO of HTG \u2013 HomeTown Group, stated that the Group has established six key pillars to guide its strategy over the next five years. These include commitment to delivery, completing projects currently under development, operating completed projects, enhancing the customer experience, maintaining quality, and building strong partnerships that support growth and expansion.<\/p>\n
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\u201cThe next five years for HTG will not simply be years of expansion. Above all, they will be years of achievement, delivery, operations, and building greater trust with our customers,\u201d Baha said.<\/p>\n
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He explained that the Group intends to prioritize the completion of existing projects, accelerate construction progress, and enhance the readiness of projects that have reached advanced stages, while simultaneously developing its operational and management systems to preserve asset quality and strengthen project value after delivery.<\/p>\n
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Baha added that over nine years, HTG has built a portfolio of nine projects across four different areas, enabling it to gain diverse experience in addressing the characteristics of different projects, customer needs, and market developments.<\/p>\n
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\u201cWe are not starting from scratch. We are building on nine years of experience, with a clearer vision and a more integrated operating model,\u201d he said.<\/p>\n
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He further noted that the selection of partners was driven by the importance of specialization and integration across the various components of a real estate project. Collaboration with experienced firms in design, landscaping, lighting, and operations strengthens the Group\u2019s ability to deliver integrated projects in which product quality is closely linked to user experience and operational efficiency.<\/p>\n
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Mohamed El Khouly: New Partnerships Enhance Investment Value and Respond to Market Needs<\/p>\n
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Mohamed El Khouly, CEO of the Commercial Sector at HTG \u2013 HomeTown Group, said the new partnerships extend the Group\u2019s vision of maximizing the investment value of its projects by connecting real estate product quality with actual market needs and the expectations of customers and investors.<\/p>\n
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He pointed out that the success of commercial projects depends on more than location and design. It requires an integrated system that delivers a distinctive experience for visitors and users, enhances the attractiveness of units to a diverse range of commercial activities, and provides effective leasing, management, and operational mechanisms that support project sustainability and investment returns.<\/p>\n
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El Khouly added that collaboration with specialized companies in interior design, landscaping, lighting, asset management, and operations enables HTG to deliver real estate products that are better aligned with market requirements. It also strengthens the Group\u2019s ability to build long-term relationships with customers by adopting an approach that goes beyond selling a property unit to focusing on the value it generates over time.<\/p>\n
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Aquaplan: Landscaping Is Essential to Integrated Project Development<\/p>\n
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Eng. Tarek Sobhy, Founder and Chairman of Aquaplan, said the collaboration with HomeTown aims to develop landscaping solutions that complement the architectural vision of its projects and achieve greater integration between buildings and outdoor spaces.<\/p>\n
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He explained that landscape design has become a fundamental component of real estate quality, adding aesthetic and functional value while improving user experience and highlighting each project\u2019s visual identity.<\/p>\n
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Sobhy noted that the collaboration will focus on delivering solutions tailored to the nature and requirements of each project, with particular attention to technical details that ensure harmony between outdoor elements and the overall design.<\/p>\n
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The Design Avenue: Interior Design Strengthens the Investment Value of Commercial Projects<\/p>\n
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Karim Shoukry, Founder and CEO of The Design Avenue, said the collaboration with HomeTown reflects a shared vision to elevate the standard of interior design in commercial projects and create spaces that combine visual appeal with functional efficiency, in line with the requirements of different activities and users.<\/p>\n
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He explained that interior design is no longer merely an aesthetic element; it has become a key factor in the success of commercial projects and their ability to attract brands and customers.<\/p>\n
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Shoukry added that the collaboration aims to deliver design solutions that reinforce project identity and enhance the quality of the experience within each development, supporting HomeTown\u2019s ambition to create more integrated and distinctive real estate destinations.<\/p>\n
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Studio K: Innovative Design That Balances Aesthetics and Functionality<\/p>\n
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Karim Helal, CEO of Studio K, said the collaboration with HomeTown represents an opportunity to introduce innovative design concepts that reflect the nature of the Group\u2019s projects and the expectations of its customers, while maintaining a balance between aesthetics and functionality.<\/p>\n
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He added that the success of any real estate project is closely linked to its ability to provide an integrated experience for its users, making interior design a fundamental element in shaping the identity of a space and enhancing its efficiency.<\/p>\n
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Helal expressed his enthusiasm for working with HomeTown to deliver design solutions tailored to the characteristics and requirements of each project, contributing to the Group\u2019s vision of developing projects with genuine added value.<\/p>\n
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Archi Light: Fa\u00e7ade Lighting Creates a Distinctive Architectural Identity<\/p>\n
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George Michael, CEO of Archi Light, a company affiliated with Three Brothers, said the collaboration with HomeTown reflects the importance of architectural lighting in highlighting the identity of real estate projects and showcasing their design details, particularly at night, thereby strengthening their visual presence within the surrounding urban environment.<\/p>\n
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He added that exterior fa\u00e7ade lighting is no longer merely a complementary feature; it has become an integral part of architectural design, helping emphasize building lines and details while enhancing visual appeal.<\/p>\n
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Michael noted that the collaboration aims to implement lighting solutions that complement each project\u2019s architectural vision, while maintaining high execution standards and technical efficiency to achieve a balance between aesthetic impact and technical requirements.<\/p>\n
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Namaa: Professional Management and Operations Support Sustainable Asset Value<\/p>\n
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Karim Ghoneim, Chairman of Namaa, a company specializing in shopping center management and operations, said the collaboration with HomeTown reflects the importance of moving beyond the traditional model of developing and selling real estate units toward an integrated approach to asset management, project operations, and maximizing investment potential.<\/p>\n
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He explained that management, operations, and leasing are central to the success of real estate projects, particularly commercial and administrative developments. Operational efficiency plays a vital role in preserving asset quality, enhancing their appeal to tenants and brands, and improving the experience of customers and investors.<\/p>\n
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Ghoneim added that the collaboration aims to leverage specialized expertise in project management and develop operational and leasing mechanisms for commercial projects, supporting the optimal utilization of real estate assets and creating opportunities for sustainable relationships with customers and investors.<\/p>\n
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He emphasized the importance of coordination between developers and management and operations partners at the appropriate stages of a project\u2019s lifecycle.<\/p>\n
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About HTG \u2013 HomeTown Group<\/p>\n
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Established in 2017, HomeTown Developments has built a presence in the Egyptian real estate market, particularly in the New Administrative Capital, through the development of commercial, administrative, and residential projects.<\/p>\n
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The company\u2019s portfolio includes several developments reflecting its focus on creating integrated real estate destinations, most notably Zaha Park, Lafayette Mall, Udora Mall, and La Fayette Village in the New Administrative Capital. The company has also expanded into the residential sector through Home Residence in the Sixth Settlement, Canyon 8 in the New Administrative Capital, and West Gardens in Assiut, reflecting the diversity of its portfolio and the evolution of its vision to meet the needs of different customer and investor segments.<\/p>\n
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The company is now entering a new chapter under the HTG \u2013 HomeTown Group umbrella, with a focus on strengthening its corporate structure, integrating the Group\u2019s activities, diversifying its real estate portfolio, and building strategic partnerships to support its growth and expansion plans.<\/p>\n","protected":false},"excerpt":{"rendered":"
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