{"id":73468,"date":"2026-07-13T13:00:34","date_gmt":"2026-07-13T13:00:34","guid":{"rendered":"https:\/\/profayly.com\/?p=73468"},"modified":"2026-07-13T13:08:01","modified_gmt":"2026-07-13T13:08:01","slug":"iqos-solidifies-global-standing-with-debut-in-kantar-brandz-top-100-most-valuable-brands","status":"publish","type":"post","link":"https:\/\/profayly.com\/en\/iqos-solidifies-global-standing-with-debut-in-kantar-brandz-top-100-most-valuable-brands\/","title":{"rendered":"IQOS Solidifies Global Standing with Debut in Kantar BrandZ Top 100 Most Valuable Brands"},"content":{"rendered":"<p>IQOS, the flagship heated tobacco system from Philip Morris International (PMI), has officially earned a spot in the prestigious Kantar BrandZ 2026 ranking of the world\u2019s Top 100 Most Valuable Brands.<\/p>\n<p>Debuting at #74, the brand&#8217;s inclusion serves as a testament to its rapid transformation into a global cultural icon that resonates with adult nicotine users worldwide.<\/p>\n<p>With a footprint spanning over 35 million users, the majority of whom have successfully transitioned away from combustible cigarettes, IQOS has reached a significant fiscal milestone, surpassing $10 billion in annual net revenue in less than a decade.<\/p>\n<p>This growth underscores the success of PMI\u2019s science-driven innovation and its commitment to offering better, smoke-free alternatives.<\/p>\n<p>By sitting at the intersection of high-end design, advanced technology, and consumer-centric research, IQOS is effectively accelerating the global industry shift toward a future where cigarettes are rendered obsolete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IQOS, the flagship heated tobacco system from Philip Morris International (PMI), has officially earned a spot in 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