{"id":73468,"date":"2026-07-13T13:00:34","date_gmt":"2026-07-13T13:00:34","guid":{"rendered":"https:\/\/profayly.com\/?p=73468"},"modified":"2026-07-13T13:08:01","modified_gmt":"2026-07-13T13:08:01","slug":"iqos-solidifies-global-standing-with-debut-in-kantar-brandz-top-100-most-valuable-brands","status":"publish","type":"post","link":"https:\/\/profayly.com\/en\/iqos-solidifies-global-standing-with-debut-in-kantar-brandz-top-100-most-valuable-brands\/","title":{"rendered":"IQOS Solidifies Global Standing with Debut in Kantar BrandZ Top 100 Most Valuable Brands"},"content":{"rendered":"<p>IQOS, the flagship heated tobacco system from Philip Morris International (PMI), has officially earned a spot in the prestigious Kantar BrandZ 2026 ranking of the world\u2019s Top 100 Most Valuable Brands.<\/p>\n<p>Debuting at #74, the brand&#8217;s inclusion serves as a testament to its rapid transformation into a global cultural icon that resonates with adult nicotine users worldwide.<\/p>\n<p>With a footprint spanning over 35 million users, the majority of whom have successfully transitioned away from combustible cigarettes, IQOS has reached a significant fiscal milestone, surpassing $10 billion in annual net revenue in less than a decade.<\/p>\n<p>This growth underscores the success of PMI\u2019s science-driven innovation and its commitment to offering better, smoke-free alternatives.<\/p>\n<p>By sitting at the intersection of high-end design, advanced technology, and consumer-centric research, IQOS is effectively accelerating the global industry shift toward a future where cigarettes are rendered obsolete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IQOS, the flagship heated tobacco system from Philip Morris International (PMI), has officially earned a spot in the..<\/p>\n","protected":false},"author":46,"featured_media":73465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[186,510,6329],"tags":[9091,9097,9093,9089,9096,9090,9095,9092,9094],"class_list":["post-73468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-reports","category-top-news","tag-brandz-2026","tag-future-without-smoke","tag-heated-tobacco-systems","tag-iqos-global-ranking","tag-nicotine-alternatives","tag-philip-morris-international","tag-pmi-net-revenue","tag-smoke-free-innovation","tag-valuable-global-brands"],"_links":{"self":[{"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/posts\/73468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/comments?post=73468"}],"version-history":[{"count":2,"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/posts\/73468\/revisions"}],"predecessor-version":[{"id":73470,"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/posts\/73468\/revisions\/73470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/media\/73465"}],"wp:attachment":[{"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/media?parent=73468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/categories?post=73468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profayly.com\/en\/wp-json\/wp\/v2\/tags?post=73468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}