{"id":70396,"date":"2025-11-20T18:00:18","date_gmt":"2025-11-20T18:00:18","guid":{"rendered":"https:\/\/profayly.com\/?p=70396"},"modified":"2025-11-20T18:06:31","modified_gmt":"2025-11-20T18:06:31","slug":"brassbell-hospitality-group-launches-fanaya-hotel-in-jeddah","status":"publish","type":"post","link":"https:\/\/profayly.com\/en\/brassbell-hospitality-group-launches-fanaya-hotel-in-jeddah\/","title":{"rendered":"Brassbell Hospitality Group Launches \u00abFanaya Hotel\u00bb in Jeddah"},"content":{"rendered":"

By Eman Hamed<\/strong><\/p>\n

Brassbell Hospitality Group has officially entered the Saudi Arabian market with the opening of Fanaya Hotel in Jeddah, the first property of the brand globally and the beginning of a multi-phase expansion strategy across the Kingdom. This launch comes at a pivotal moment for the Saudi hospitality sector, which continues to evolve rapidly toward design-focused, culturally attuned, and lifestyle-driven destinations in line with the Kingdom\u2019s broader transformation.<\/p>\n

Fanaya represents far more than the opening of a new hotel; it is the inaugural step in a wider regional roll-out that includes new hotel concepts, locally integrated development partnerships, and experiential hospitality models inspired by the cultural identity and narrative of each Saudi city. Through this expansion, Brassbell aims to play a meaningful role in shaping the evolving hospitality landscape of the Kingdom, delivering destinations that combine authenticity, creativity, and innovation.<\/p>\n

The launch reflects Brassbell\u2019s commitment to developing contemporary, design-led hotels grounded in global operational standards while honoring the cultural fabric of each city. Fanaya Jeddah serves as the foundation upon which future lifestyle destinations will be built, including projects currently under negotiation in Riyadh and other major Saudi cities.<\/p>\n

A New Chapter in Saudi Arabia\u2019s Contemporary Hospitality Movement<\/p>\n

Fanaya introduces a fresh perspective on lifestyle hospitality in the Kingdom. Drawing its name and essence from the Arabic roots of fan, fanni, fann, and fannaya, the brand embodies a world where creativity, craft, and humanity converge. Fanaya merges local heritage with contemporary design principles, presenting a meticulously crafted, locally inspired hotel experience that transcends traditional hospitality.<\/p>\n

Spaces Designed to Celebrate Culture, Creativity, and Community<\/p>\n

Fanaya blends artistic sensibility with everyday hospitality across a collection of thoughtfully curated spaces designed to foster connection, inspiration, and cultural expression:<\/p>\n

\u25cf The Collectors\u2019 Lounge \u2014 a curated salon that serves as an art gallery, social living room, and cultural touchpoint for both guests and the community.<\/p>\n

\u25cf The Atelier \u2014 a flexible, ever-evolving studio hosting exhibitions, artist residencies, and creative workshops.<\/p>\n

\u25cf The Supper Club \u2014 an intimate shared dining experience that encourages conversation and meaningful interaction.<\/p>\n

\u25cf The Courtyard Caf\u00e9 \u2014 an open, neighborhood-oriented caf\u00e9 celebrating Jeddah\u2019s culinary heritage with a contemporary twist.<\/p>\n

\u25cf The Rooftop \u2014 an open-air venue for cultural nights, DJ sessions, stargazing evenings, and creative programming under the Jeddah sky.<\/p>\n

An Artistic Identity Crafted by Kanjo Design House and Creative Partners<\/p>\n

The artistic and aesthetic identity of Fanaya is anchored by a comprehensive design vision led by Kanjo Design House in Cairo \u2014 the lead creative partner behind the hotel\u2019s conceptual and interior design language.<\/p>\n

Kanjo played a central role in forming the hotel\u2019s visual personality: layering textures, materials, and spatial narratives to create an environment that feels like a living artwork. Their influence extends beyond furniture and finishes to the overarching visual coherence of the hotel, ensuring that every corner reflects the philosophy of Fanaya \u2014 a seamless interplay between culture, form, and sensory experience.<\/p>\n

Supporting creative partners added further depth to Fanaya\u2019s cultural atmosphere:<\/p>\n

\u25cf Kahhal 1871 \u2014 crafted bespoke rugs rooted in local narrative and textile tradition.<\/p>\n

\u25cf Noura Hakim \u2014 designed a balanced lighting journey that highlights materials, textures, and art pieces with refined sensitivity.<\/p>\n

\u25cf Safarkhan Art Gallery \u2014 contributed contemporary installations that merge heritage with expressive modern storytelling.<\/p>\n

Together, these collaborators shaped Fanaya into an immersive cultural refuge \u2014 a place where art is not displayed, but lived.<\/p>\n

 <\/p>\n

Fifty-One Artistically Crafted Suites \u2014 The First Expression of the Fanaya Brand<\/p>\n

Fanaya Jeddah is the first property in the global Fanaya collection, defining the brand\u2019s identity and setting the standard for its future expansion. Each of the hotel\u2019s 51 suites is crafted as a unique chapter in a larger narrative, presenting the tactile and conceptual language of the brand through deliberate, thoughtful design.<\/p>\n

The suite collection includes:<\/p>\n

\u25cf 39 Executive Suites inspired by the spirit of movement, simplicity, and exploration.<\/p>\n

\u25cf 3 Signature Suites offering refined elegance grounded in local cultural cues.<\/p>\n

 <\/p>\n

\u25cf 8 Superior Suites featuring elevated materials, lighting compositions, and curated art selections.<\/p>\n

 <\/p>\n

\u25cf 1 Exclusive Royal Suite \u2014 the pinnacle of Fanaya\u2019s design story, where the essence of the brand unfolds at its fullest.<\/p>\n

 <\/p>\n

This narrative is tied to the unnamed traveler \u2014 the symbolic muse of the brand, a wanderer who collects not objects, but cities, memories, stories, and formative experiences. Jeddah becomes the first chapter of his journey, a city that inspires, embraces, and opens the door to future destinations in the Fanaya portfolio.<\/p>\n

Fanaya Jeddah establishes the conceptual blueprint and design language that will guide all upcoming Fanaya properties \u2014 serving as the foundational reference for the brand\u2019s artistic and experiential identity.<\/p>\n

A Strategic Step Within a Broader Expansion Plan in the Kingdom<\/p>\n

Fanaya responds to a clear need within Saudi Arabia\u2019s evolving hospitality market for destinations centered on culture, creativity, and community. Its identity \u2014 developed locally by WTL Agency \u2014 captures the essence of the Saudi creative movement within a design-driven, globally relevant framework.<\/p>\n

In parallel with the launch in Jeddah, Brassbell Hospitality Group is in advanced negotiations for two new Fanaya locations in Riyadh, further reinforcing its commitment to establishing a long-term presence in the Kingdom and contributing to the growth of its cultural and lifestyle-hospitality ecosystem.<\/p>\n

Executive Commentary – Brassbell Hospitality Group:<\/p>\n

Ahmed Ibrahim, CEO and Chairman of Brassbell Hospitality Group, stated:<\/p>\n

\u201cOur entry into the Kingdom of Saudi Arabia marks a pivotal moment in Brassbell\u2019s regional journey. Saudi Arabia is today one of the fastest-growing and most innovative hospitality markets in the Middle East. With the launch of Fanaya in Jeddah, we are laying the foundation for a network of lifestyle destinations that reflect the Kingdom\u2019s cultural identity and align with the ambitions of Vision 2030.\u201d<\/p>\n

He added:<\/p>\n

\u201cFanaya Jeddah is only the beginning. We are already progressing toward expansion in Riyadh and developing new concepts that will enrich the sector and elevate contemporary hospitality standards in the Kingdom. Our vision is clear: to be an active partner in shaping the new Saudi hospitality landscape through destinations that seamlessly blend art, experience, and community within a fully integrated operational model.\u201d<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

By Eman Hamed Brassbell Hospitality Group has officially entered the Saudi Arabian market with the opening of Fanaya Hotel in Jeddah, the first property of the brand globally and the beginning of a multi-phase expansion strategy across the Kingdom. 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