Arts&EntertainmentHomeLifestyle

TikTok launches a campaign to encourage the public to adopt sustainable behaviors and raise awareness of environmental issues

With eight content creators on-board, the campaign saved a total of approximately 38.88 kilograms of CO2 emissions

By Eman Hamed 

TikTok, the world’s leading short-form video platform, launched a campaign – in light of the 2022 United Nations Climate Change Conference COP 27, which is currently held in Sharm El-Sheikh from 6-18 November – to encourage its community to adopt more environmentally conscious  behaviors in their day-to-day activities that could contribute to addressing the adverse impact of climate change . In collaboration with Nagy Research, a local a data-analysis agency, the on-boarded content creators shared their daily walked distance in substitution of using their cars, which resulted in saving a total of  approximately 38.88 kilograms of carbon dioxide emissions (CO2) and inspired the public to build habits that contribute to reducing carbon emissions.

As a cultural influencer, TikTok is playing an active role in building an environmentally aware generation. This campaign reflects its commitment to   educating and inspiring communities all over the world around environmental advocacies, in partnership with creators and organizations embracing shared interests and causes.

Featuring eight content creators namely, Nariman Farouk, Diala, Cavio, Hassan Gabr, Sahar Ashour, Eid Nasser, Ouda, and Fayrouz Eid, with content focused on fitness, sports and family, the campaign encouraged the masses to make eco-friendly choices. Over a period of 21 days – the number of days it takes to build a new habit – content creators shared their weekly smartwatch summaries with their followers to follow suit in walking to nearby places instead of using their cars, in an attempt to reduce their carbon footprint and doing their part of the collective responsibility the world has towards the environment.

The campaign used the help of  Nagy Research Agency, a specialized agency in data analysis.  The agency analyzed the average distance walked by content creators, the average CO2 emissions saved by content creators, total distance walked by content creators and their followers, and total CO2 emissions saved by content creators and their followers.

The analyzed data showed that creators walked on average an additional distance of 730 meters, which translated into not driving approximately 1.02 kilometers per day. This resulted in an estimate total of 38.88 kilograms of CO2 emission savings for seven creators over 21 days.  This means that each creator/person – with such a minor change – could save an approximate average of 97 kg of CO2 emissions per year. As a result, if for each car across Egypt , the additional average distance walked instead of driven by creators was applied, a total CO2 emission reduction would add up to an estimated total of 521,316.00 tones a year.

Hany Kamel, Content Operation Director for North Africa at TikTok commented, “TikTok is at the forefront of driving awareness and advocacy around sustainability and climate action, and is a destination for content creation and conversations focused on the most urgent environmental issues such as climate change. This initiative comes to complement our global #ClimateAction campaign which was launched earlier this year to encourage our community to raise awareness about climate change, and be a positive force of change in their communities.”

Back to top button