HRE Properties Egypt” presents innovative ideas for the Egyptian real estate market

Dr. Nour El-Deen El-Serougy - "Eagle of Real Estate": We work with major real estate development companies in the GCC, Europe and Egypt.

By Eman Hamed

“HRE Properties Egypt”, the Egyptian partner of the Emirati company «HRE DUBAI Harbor Real Estate», succeeded in presenting an innovative idea in the management and marketing of real estate products, and even in providing distinguished real estate solutions to support the real estate industry in Egypt, and to connect the developer with the client capitalizing on the customer experience introduced in the GCC countries and Europe markets.

Dr. Nour El-Deen El-Serougy, CEO and Co-founder of HRE Properties Egypt, HRE Properties is the Egyptian partner of the Emirati company HRE DUBAI Harbor, headquartered in Dubai, and works in property management and attracting new international brands to the Egyptian market.

This is in addition to adopting well-studied strategies to export Egyptian properties abroad.

HRE Properties Egypt is also working to raise the efficiency of real estate consultants with a new and innovative idea, and change traditional ideas to be able to deal with the most expensive product in the world.

He added that they have signed agreement with American companies specialized in “Customer Centricity Culture”, to train the real estate consultants with capabilities that fit the new marketing strategies.

The Eagle of Real Estate, Dr. Nour El-Deen El-Serougy added that HRE Properties Egypt works with major real estate companies in the United Arab Emirates, such as Aldar, DAMAC, and Emaar.

He added that the company has has been in Australia for more than 50 years and has proven its success in UAE, where the volume of its investment in real estate management amounted to AED 14 billion.


HRE Properties has been awarded the gold rating for 4 years in a row by Dubai Land Department and the Real Estate Regulatory Agency in UAE.

HRE Properties has received many awards:

-Best Project Management Company in 2019

-Best Project Management Company in the UAE by Clients’ Choice in the People’s Choice Real Estate Awards

-Best real estate marketing company in Dubai

-One of the best real estate companies in the Forbes rating

-Voted for Superbrands UAE’s Choice
Pointing out that HRE Properties Egypt, an ally of BrandBourne Marketing Consultancy, which specializes in marketing strategies for real estate companies, is working to introduce a new product to the real estate market, through marketing and sales services in a different way and delivery dates.

He added that the company works in the Egyptian market with major real estate development companies, such as Al-Marasem, Pioneers Real Estate Development, Roya Developments, INMA Developments Genena Group subsidiary, Living Yard, Capital Hills, Valda Developments.

HRE Properties is seeking major alliances in the coming period, referring to the contract with Emirati Aldar Properties, one of the largest global real estate entities.

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