DIG appoints HRE Properties to manage and operate its projects in the New Administrative Capital

By Eman Hamed

DIG has appointed HRE Properties, a leader in the management and marketing of real estate products, to exclusively manage and operate its projects in the New Administrative Capital.

Hussein Salah, Chairman of DIG (Deals Investment Group), said that the contract came within the framework of a strategic partnership between the two entities due to their extensive experience in the real estate market, with the aim of providing a distinctive real estate product in the Egyptian market.

Pointing out that under the partnership, HRE Properties exclusively manages and operates DIG’s projects in the New Administrative Capital, stressing that his company chooses success partners very carefully to maintain the company’s strategy of always appearing appropriate with competitive projects.

For his part, Dr. Nour El-Deen El-Serougy, CEO and co-founder of HRE Properties, expressed his happiness with this strategic partnership with DIG, stressing that the joint cooperation contributes to provide strong add on the Egyptian market capable of attracting local customers and supporting the export of real estate abroad.

El-Serougy added that his company is the Egyptian partner of the Emirati company HRE DUBAI Harbor, based in Dubai, and works in project management and attracting new international brands that do not exist in the Egyptian market, in addition to adopting well-studied strategies to export and market Egyptian real estate abroad.

The company is also working to raise the efficiency of real estate marketers with a new and innovative idea, so that the marketer becomes more able to deal with the real estate product, stressing that his company focuses on exporting real estate, so it focuses on the quality of the product that it contracts.

Pointing out that HRE has offices in several countries, and aims to expand further during the coming period.

DIG had launched “Track 10” and “Track 14” projects in the New Administrative Capital, with total expected sales of about 1.2 billion pounds.

“Track 10” and “Track 14” projects are located in the New Capital’s ​​Down Town, near the oil companies and the Gold Market. The consultant, Mohamed Hafez, was appointed to provide a real estate product designed according to the latest international standards and capable of being competitive in the market.

Track 10 project, a commercial, administrative, medical project, is located on an area of ​​2500 square meters, and consists of a ground floor and 10 floors, and it is scheduled to be delivered in 2025.

10 Track is located in the heart of the New Administrative Capital in the Downtown, near the Gold Market, the Monorail, the Presidential District and the Data Center, and it was designed to suit all areas as it consists of various commercial, administrative and medical spaces.

The Track 14 project, a commercial, administrative, medical project, is located on an area of ​​2,500 square meters, and consists of a ground floor and 14 floors, and it is scheduled to be delivered in 2025.

14 Track is located in the Downtown area of ​​the Administrative Capital, with an extended view of the Green River and the tourist towers area, near the central park and the most densely populated residential neighborhoods R8 – R7 to ensure a shopping experience for all visitors.