In Collaboration with Magdi Yacoub Heart
In line with its corporate social responsibility initiatives, Cairo Festival City (CFC), an affiliate of Egypt’s leading real estate developer Al-Futtaim Group Real Estate (AFGRE), has hosted the ‘RUN FOR A HEART’ Marathon.
The event is a joint cooperation between CFC, Ignite Egypt and Magdi Yacoub Heart Foundation (MYHF), and sponsored by Allianz Egypt. The marathon has covered a distance of five kilometers, over the course of 2 hours.
The main purpose behind this initiative was to raise awareness of children heart diseases, as well as support the benevolent efforts made by (MYHF( in providing world-class and free-of-charge treatment to heart & cardiovascular disease patients.
“It is always our honor & privilege to dedicate our vast resources to achieve worthy humanitarian goals. In this essence, we were quick to embrace the idea of hosting this running (for charity) event; in cooperation with Ignite Egypt, Allianz Egypt, and Magdi Yacoub Heart Foundation (MYHF).” stated Managing Director of Al-Futtaim Group Real Estate (AFGRE) – Eng. Ashraf Ezz El Din “The marathon’s fundraising proceeds will be fully allocated to support the foundation. These contributions assist in providing free-of-charge treatments to Aswan Heart Center patients; 60% of whom are children”
“At (AFGRE), we went with the motto Enriching People’s Lives as we developed the integrated CFC project; it is a creed to live by. Our dear guests get to enjoy the spacious premises, specially designed to host mega events and accommodate numerous participants. Our striking landscape, beautiful greenery, and fresh atmosphere wrap each event with an overwhelming spirit of joy & excitement.” Elaborated Ezz El Din.
Ignite is a company that has always upheld its mission of helping to change people’s lives to the better by improving the quality of their lives, through all of its gyms across Egypt. Ignite’s Fitness and Events Director, Deana Shaaban commented about this impactful initiative, saying: “At Ignite, we consider it to be our life’s mission to change people’s lives for the better; through promoting physical fitness and healthy habits. It is with great pleasure that we get to cooperate with MYHF, CFC, and Allianz Egypt in hosting RUN FOR A HEART MARATHON. Together, we aim to bring our community together as we all run side-by-side for healthier and happier hearts; focusing on the wellbeing of our community, as well as promoting for a healthy lifestyle. We believe that this initiative will help our runners feel one step closer to living better quality life, filled with happiness and good health.”
On Magdi Yacoub Heart Foundation’s part, Director of Marketing and Communications – Reem Gadelrab, extended her gratitude to CFC, Ignite Egypt and Allianz for their role in supporting the foundation: “We are able to save lives thanks to the support of our partners and donors. We’re grateful to everyone who participated in this event and all the partners who came together to make it happen. It is an honor for us to be surrounded by a community who cares and strives to save lives. Thank you for coming together to support our mission to save hearts.”
On behalf of Allianz Egypt, the Worldwide Insurance Partner of Olympics and Paralympics Movements_ Allianz Egypt, Chief Marketing Management Officer, Mina Abdel Shahid commended this well-rounded initiative “At Allianz Egypt, we are always proud to be running for a cause; seeing how this coincides with our core values of giving back to the community. Since Allianz Egypt makes it a habit to advocate healthy lifestyles in general and practicing sports in particular. It gave us great pleasure to join forces with CFC and Ignite Egypt to sponsor the RUN FOR A HEART marathon to raise funds for (MYHF)’s patients.”
It is worth noting that 2 prominent athletic champions_ who also happen to be Allianz Egypt’s brand ambassadors_ have participated in the marathon festivities; namely Paralympic swimming champion Ziad Kahil, and shooting champion Ahmed Tawheed Zaher.