Abbott today announced it has entered into a three-year agreement to be the Health Sciences and Nutrition Partner of the Real Madrid Football Club and Global Partner of the Real Madrid Foundation—an organization founded by the club to promote the values inherent in sport to children globally.
The partnership will encompass education, sports and social welfare activities in support of at-risk children in 80 countries, as well as nutritional support for the first men’s and women’s and Academy teams and new product innovation and development.
Real Madrid is one of the most successful and recognized sports clubs in the world and is supported by more than 600 million fans globally.
In 1997 the club launched the Real Madrid Foundation to support social and cultural integration for at-risk children around the world through sport, through teaching values such as teamwork, respect, collaboration—and physical fitness.
“Football is a universal sport that’s played, watched and loved around the world,” said Daniel Salvadori, executive vice president of Abbott’s nutrition business.
“Abbott and The Real Madrid Foundation have the same goal: to nourish children around the world so they can have better health and can achieve their potential.
The combination of our collective efforts will enable us to reach more people and have even greater long-lasting impact in the lives of tens of thousands of children around the world.”